Tuesday, April 16, 2013

Hate mail

This morning I got an email from Banana Republic.

Subject heading: Top yourself.

I'm going to assume that for some reason no one in the Banana Republic e-marketing department knows what this means. Otherwise, I would have to assume that they're really, really mean.

In case you meant it, Banana Republic, I'm here to remind you that if I top myself I won't be able to buy any more sweaters from you, now will I? It seems you've not thought this through--certainly not from an ethical perspective, nor from a business perspective. Also, even if I were teetering on the brink, I like to think that it would take more than an email suggestion from the Gap Corporation to make me end it all.