You'll look sweet upon the seat...

I hear a man’s voice and turn my head. Two very fit men in shiny, tight cyclist garb go past.

One says, “I can’t believe you agreed to do this!”

They are on a bicycle built for two.

Sponsorship

The BBC is reporting on a bog snorkling competition. 120 meters across a Welsh bog hole. The winner is to receive a trophy and a year's supply of ice cream. A bog snorkling enthusiast is inerviewed. "They're lucky to have a sponsor in Ben and Jerry's," he says. "For the mountain bike bog snorkeling, there was no ice cream because they had no sponsor."

But that's clearly a more obscure sport, now isn't it?