Say what?

In a radio commercial I am hearing constantly of late, Taylor Swift informs me in the flat voice of someone new to reading aloud that: "Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance."

What? Do fragrances have chapters?

To me it sounds as though someone has taken a lot of arbitrary words and strung them together in the hopes that, for the listener, being confused will be similar to being fascinated. Bicycle tea cozy astonished dumbstruck harmonica wheelbarrow. Also, a pretty girl! Coming soon!