I made toast from two slices of the newly purchased loaf yesterday. I think I'm safe in saying that it is the worst bread I have ever eaten. Is it made of recycled paper? Possibly. And I'm not saying that that wouldn't mark an exciting advance environmentally, but I don't think it does a hell of a lot culinarily speaking. Only this morning did I notice that bread bag is proudly emblazoned with the words, "No Salt!"
I would not have previously thought that salt was a critical ingredient in bread, but I'm older and wiser now.
Friends, do not let this happen to you.
I cannot stress the importance of this enough. Constant vigilance is required. Be careful out there.