I assume that people who write for clothing retailers and magazines and the like sometimes look at the blank page and think things like, "what else is there really to say about cardigans?"
Moments such as those lead to emails such as today's from Anthropologie. Subject heading: "That's the thing about dresses" Email: "They make our world go round."
?
Photographing the model next to a globe didn't do all that much to clarify the assertion.