I flatter myself that I have a fairly good grasp of the English language. Not the fancy words, maybe, but the basic words I think I've got. Therefore when I see the words "sell by" I am not confused. I assume that the sell by date is the date by which something should be...sold. After that, presumably, there is, say, a two day grace period to actually consume this product. Otherwise it would be a "consume by" date, right?
And yet, I have apparently just purchased ingredients to make a marinade for my rotten chicken. Again. This is never my original intention.
Today is May 3. The sell by date is May 5. Nevertheless, opening the package evoked the gag reflex. Not good. This is now the third time this has happened to me. Perhaps the most troubling aspect of this whole affair is that, having experienced the exact same thing twice before, I continue to be astonished when it happens.
Corn Flakes, anyone?